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FEATURED WORK

Create a new state of the art standard for Coca Cola Freestyle beverage centers in college campuses.

FEATURED WORK

NEW PROTOTYPE STORE DESIGN FOR FASTEST GROWING BETTER BURGER CHAIN SMASHBURGER

Upon opening it’s 200th restaurant, Smashburger unveiled a new store design intended to convey a more modern and comfortable atmosphere. Moseley Group worked closely with Smashburger to develop the store design as well as to improve brand and fresh food communications in-store. This holistic approach, combining design and function evaluations and recommendations, assured Smashburger a higher level dining experience for their consumers. Echoing this, Tom Ryan, founder of Smashburger, was quoted in a recent article in RestaurantNews.com saying “It was important that the interior of our restaurants reflect the quality and variety of our great tasting burgers. Now there is great energy around both our food and our store’s design.”

FEATURED WORK

Conducted consumer research to understand purchase motivation and contributors to decision making that led to a new menu board design, highlighting desired purchases and increased guest checks.

FEATURED WORK

Drive new sales and support an aggressive growth plan with a repositioning of the brand including a new, smarter store design, enhanced menu, kitchen operations and brand communications for this Saudi Arabian fast casual concept.

FEATURED WORK

Researched the “state of the industry” on order and payment technology adoption in the QSR/Fast Casual restaurant industry and provided adoption guidelines based on current best practices.​

FEATURED WORK

Re-image this 35yr old bakery cafe based on consumer research.  The new design made store look and feel as high quality and wholesome as their food, as well as revitalized their merchandising, branding and POS throughout.