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FEATURED WORK

PROFITABLE NEW STORE DESIGN for CUMBERLAND FARMS

Cumberland Farms continues to roll out its new store design which is building and growing its enterprise value. Guided by president Ari Haseotes’s vision, Moseley worked side-by-side with Cumberland Farms to reposition the brand, define its foodservice offerings (including baking and toasting for hot fresh foods) and design its stores. Ari recalls in an article in Boston area’s Metro West Daily News, “We traveled the world over… looking at the best-in-class retailers, from all different channels,” says the MetroWest resident. “Who are the best merchants? Who has the best products, the best packaging, the best quality? We studied all that and amalgamated it into our concept store. We call this our ‘foodcentric’ concept because it puts food front and center.” The majority of the chain is expected to be remodeled by 2016 due to its profitability and appeal.

FEATURED WORK

Drive new sales and support an aggressive growth plan with a repositioning of the brand including a new, smarter store design, enhanced menu, kitchen operations and brand communications for this Saudi Arabian fast casual concept.

FEATURED WORK

Conducted consumer research to understand purchase motivation and contributors to decision making that led to a new menu board design, highlighting desired purchases and increased guest checks.

FEATURED WORK

Create a new state of the art standard for Coca Cola Freestyle beverage centers in college campuses.

FEATURED WORK

Refresh of Saudi Arabian’s largest QSR brand, Kudu, prior to expansion with a new store design, kitchen operations, menu mix and rationalization, logo and all brand communications.

FEATURED WORK

Process simplification and brand innovation in Nando’s flagship kitchen in South Africa set a new standard for this 1200+ unit global enterprise.