About Us

Cumberland Farms

ABOUT US  The Moseley Group is a trusted advisor to the food industry’s leading businesses and institutions, helping brand owners make distinctive improvements to the performance of their organizations through research, strategy and technology innovation.

Tom Moseley founded the company in 1989 in a restored mill in Franklin, Massachusetts. In Moseley’s early years, the company pioneered non-traditional foodservice outlets, developing small footprint cart and kiosk solutions for restaurant chains seeking to expand via airports and other non-traditional environments, such as colleges & universities.

This work shaped Moseley’s trajectory toward its current business of integrated design thinking and retail strategy across the landscape of food and beverage.   Having worked closely with a majority of the industry’s leaders over the years, Moseley’s knowledge of restaurant operating systems and experiential brand experiences is unsurpassed and its clients now seek the firm’s unique vantage point and insights across a broad range of management arenas.

Today, the majority of Moseley’s work centers on three areas: technology and innovation; functional design that delights; and experiential branding, translating strategy into physical and virtual environments, whether nurturing new business incubation or revitalizing heritage brands. The firm works with the industry’s largest multinationals, and with entrepreneurial upstarts, in these three arenas to create, support, and grow enterprise value.