We were hired by Unilever to improve the profitability of their broad portfolio of products, adapting them to become more relevant to the consumer in a foodservice environment. Through our research, we identified that while the products were branded, they were not distinctive from the competitive set in this channel and therefore not able to command premium in-store positioning. We then developed an opportunity prioritization of go-to-market strategies and solutions with a higher level of consumer relevance and profitability creation.